Instagram Image Formats
- Instagram offers square, landscape, and portrait formats for images.
- Square format: 1080 x 1080 pixels.
- Landscape format: 1080 x 566 pixels.
- Portrait format: 1080 x 1350 pixels.
Instagram automatically adapts photos to the square format for carousel display, allowing multiple images or videos in one post. Videos in carousels can be square, portrait, or landscape.
Best Instagram Video Format
- Instagram Reels are the most effective video format in terms of impressions and engagement.
- Ideal Reel format: 9:16.
- Video content, especially stories and Reels, is prioritized to compete with TikTok.
- Reels have become essential since 2022 and are designed for smartphone viewing.
Instagram Image Sizes 2020-2023
- Square format: 1080 x 1080 pixels (1:1 ratio).
- Landscape format: 1200 x 628 pixels (1.91:1 ratio).
- Portrait format: 1080 x 1350 pixels (4:5 ratio).
- Recommended size for fullscreen display in stories: 1080 x 1920 pixels (9:16 ratio).
9:16 Aspect Ratio
- The 9:16 aspect ratio is ideal for video content on social media platforms like Instagram Stories and Reels.
- Vertical orientation suits content consumption on smartphones.
How to Format for Instagram?
- Resize images to Instagram’s specifications by using the Resize option in Edits and entering 1080 x 1080 pixels.
- Maintain the full image without cropping using the Resize tool, adjusting images to square, portrait, or landscape formats.
Maintaining Quality on Instagram
- To preserve quality when uploading content on Instagram, go to Settings & Privacy > Data Usage and Multimedia Quality.
- Enable the Import at Best Quality option.
Image Formats for Social Media
- Facebook:
- Profile photo: 180 x 180 pixels.
- Cover photo: 851 x 315 pixels.
- Photos: 1200 x 630 pixels.
- LinkedIn:
- Profile photo: 400 x 400 pixels.
- Company cover photo: 1584 x 396 pixels.
- Image in feed: 520 x 272 pixels.
Aspect Ratio 4:5
- The 4:5 aspect ratio is used in portrait mode with dimensions ranging from 600 x 315 px to 1080 x 1350 px, ideal for mobile devices, providing a larger appearance to videos.